Key Credentials
£14bn
Global Executive Committee experience
£6bn
Chief Growth Officer scope in global category leadership
+300 bps
Operating profit improvement in Reckitt’s Hygiene division from multi-year turnaround actions
£500m+
Regional P&L accountability across 11 countries
25+ years
Global consumer and health leadership experience
Fabrice Beaulieu is an enterprise growth executive with more than 25 years of experience leading growth, turnaround and value creation across global consumer and health businesses.
His leadership experience spans country, regional, global category and enterprise roles, with accountability across the full growth system: portfolio strategy, pricing and revenue growth management, innovation systems, brand building, demand generation, go-to-market execution and operating-model transformation.
Fabrice built his operating experience through country and regional leadership roles, culminating in full P&L accountability for Reckitt’s Russia, Ukraine and Central Asia region. He led a business of more than £500 million in revenue across 11 countries and approximately 1,900 employees, delivering double-digit revenue growth while managing a complex go-to-market model spanning retail, pharmacy, e-commerce, medical detailing and indirect distribution.
He subsequently moved into global category leadership, holding Chief Growth Officer scope for Reckitt’s Global Hygiene business, representing approximately £6 billion in revenue. In a multi-year turnaround context, he led the core growth and value-creation levers across portfolio strategy, category investment priorities, innovation, pricing and mix, commercial deployment, R&D and supply interfaces, and operating-model simplification.
This agenda structurally improved the quality of growth in Reckitt’s Hygiene division and contributed to a more than 300-basis-point improvement in the division’s operating profit. It included sharpening strategic focus, simplifying portfolio complexity, rebuilding the innovation and renovation engine, strengthening revenue growth management, concentrating resources behind the most advantaged growth platforms and improving capital allocation discipline.
Following this transformation mandate, Fabrice joined Reckitt’s Global Executive Committee as Chief Marketing Officer, helping shape enterprise growth strategy across a £14 billion global group. His enterprise mandate combined global marketing leadership with responsibilities spanning portfolio, pricing and commercial execution.
As Executive Sponsor for generative AI, he led the transition from isolated pilots to enterprise-scale deployment across marketing, innovation and commercial performance management, embedding AI into operating models and decision processes.
Reckitt subsequently reported innovation pipeline net revenue at more than 1.5x its level three years earlier, as digital science and AI were scaled across the innovation system.
Today, Fabrice serves as Senior Advisor at Boston Consulting Group, acting in an Operating Partner capacity alongside CEOs and C-suite teams on growth acceleration, turnaround, commercial excellence and value creation. His work spans global consumer sectors including beauty, health, food and beverage, spirits and biopharma, with particular exposure to North America and Asia.
His current work increasingly extends into agentic transformation, redesigning operating models and critical workflows around AI-enabled decision-making and execution.
He also serves as Board Member of Orkla Home & Personal Care, supporting management on growth strategy, portfolio choices, innovation, commercial effectiveness and long-term value creation.
Fabrice combines deep operating experience with cross-sector pattern recognition developed across multiple growth, turnaround and transformation situations. His focus is on translating those patterns into repeatable growth and value-creation playbooks — increasingly amplified by generative AI and agentic transformation deployed at scale.
Growth & Value Creation
Enterprise P&L Leadership
Portfolio Strategy
Pricing & Revenue Growth Management
Innovation Systems
Brand Building & Demand Generation
Go-to-Market Execution
Turnaround & Business Acceleration
Operating Model Transformation
Enterprise Generative AI
Agentic Transformation
Board & Investor Advisory
Senior Advisor
Boston Consulting Group
Board Member
Orkla Home & Personal Care
Selected Publications & Perspectives on Growth & Transformation
Harvard Business Review
Harvard Business Review
Boston Consulting Group
Boston Consulting Group